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NAD+ Picks
Updated September 2026

NOW Foods review

Plain label, plain claims

A 250 mg capsule from a forty-year-old vitamin company that sells NMN without attaching a single study to it.

Our verdict

This is the least theatrical NMN listing we have read. One capsule, 250 mg, sixty of them, a regular price of $27.99 and a sale price the page marks as a sale rather than hiding as the standing rate. NOW Foods makes no trial claim, quotes no percentage, and names no branded ingredient — which in a category built on borrowed research is worth more than it sounds. What you are buying is a commodity molecule at a commodity price from a company with a supply chain older than the NAD⁺ business.

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At a glance

Category
NMN supplement
Format
Oral precursor
From
$27.99
Dose published
Yes
Prescription
Not required
Compounded
No
Updated
September 2026

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What it is

A single-ingredient NMN capsule sold in one size: 60 vegetarian capsules, one capsule a day, 250 mg of β-nicotinamide mononucleotide per capsule. The only other things in it are microcrystalline cellulose, the hypromellose capsule and stearic acid. NOW Foods is a family- and employee-owned supplement manufacturer that has sold vitamins since long before NAD⁺ became a category.

How it works

Retail. No intake, no prescriber, no membership, no subscription required to reach the listed price. The page states the product is produced in a GMP facility and made and quality tested in the USA with globally sourced ingredients. It does not publish a certificate of analysis or name a testing laboratory on the product page.

Pricing transparency

The listing shows two numbers: a sale price of $22.39 and a regular price of $27.99, both printed, with the regular figure labeled as such. We record $27.99, because that is the rate that recurs once the promotion ends. Sixty capsules at 250 mg is 15 grams of NMN in the bottle, which works out near $1.87 per gram at the standing price and near $1.49 while the sale runs. There is one bottle size, so there is no larger pack quietly priced better per gram and no multi-bottle tier to work out.

Branded vs compounded

A dietary supplement. It is not FDA-approved, and the FDA does not review supplements for safety or efficacy before they go on sale. The claims on the page are hedged the way the law requires and, unusually, they stay hedged: NMN "may increase NAD+ levels, which may support healthy biological aging." Nowhere does the page say NMN reverses aging, repairs DNA or improves a measured outcome, and nowhere does it cite a trial. Compared with what most of this category prints, that restraint is the product's most distinctive feature.

Pros and watch-outs

What we like

  • A complete Supplement Facts panel with the milligrams, the serving size and the container count
  • Prints the regular price next to the sale price instead of presenting the discount as the rate
  • Single ingredient — no proprietary blend, no trademarked NMN, nothing to pay a premium for
  • One capsule a day at 250 mg, a dose that matches what human trials have actually used
  • Makes no clinical claim it would have to defend

Watch-outs

  • No certificate of analysis, lot report or named testing lab on the product page
  • Only one bottle size, so buying three months means buying three bottles at full price
  • "Quality tested in the USA" describes the company's own testing, not an independent one
  • A supplement, so no FDA review of safety or efficacy before sale
  • Nothing on the page helps a buyer judge whether 250 mg a day is the right amount for them

Best for

Someone who has already decided to try NMN, wants a stated dose from an established manufacturer, and would rather not pay for a story about a clinical trial.

Who should look elsewhere

Anyone who wants batch-level test results they can read, or who wants a bigger bottle. Buyers taking 500 mg or more a day will go through this one in a month.

How NOW Foods compares

A few alternatives worth a look, depending on what you’re optimizing for.

Compare all providers side by side →

More NAD⁺ precursor supplements reviews: Toniiq NAD+Nuform HealthTrava HealthReadyRxPeterMDBioverse

MR
Michael Reyes

Cost & access · Reviewed and last verified September 2026

How we assessed this. This review reflects NAD Picks’s own read of NOW Foods’s publicly-stated model — pricing transparency, clinical oversight, medication clarity, and access — against our editorial methodology. We publish no fabricated ratings or first-hand outcomes. A partnership never changes the assessment — see how we make money.

Frequently asked

How much does NOW Foods NMN cost?
The regular price is $27.99 for 60 vegetarian capsules, and the page was showing a sale price of $22.39 against it in September 2026. One capsule a day makes the bottle a two-month supply, so the standing rate is about $14 a month at the labeled dose.
How much NMN is in a capsule?
250 mg of β-nicotinamide mononucleotide, in a serving of one capsule, with 60 servings in the bottle. That is 15 grams of NMN per bottle, or roughly $1.87 per gram at the regular price — the number worth comparing between brands, because bottle prices hide wildly different amounts of the actual molecule.
Is 250 mg a day enough?
It is inside the range human trials have tested. A 2023 randomized trial in GeroScience by Yi and colleagues gave 80 healthy middle-aged adults placebo, 300, 600 or 900 mg a day for 60 days; blood NAD rose significantly in all three NMN groups, and the authors concluded that efficacy on blood NAD and on a six-minute walking test reached its highest at 600 mg a day. So 250 mg is a real dose, at the low end of what has been studied.
Does NOW Foods publish test results?
Not on this product page. It states that the capsules are produced in a GMP facility and "made and quality tested in the USA," which describes the company's own internal testing program rather than an independent laboratory report. If you want a lot-specific certificate you can open and read, this is not the seller that publishes one.
Does NOW Foods claim NMN reverses aging?
No, and that is the notable thing about the page. Its claims stop at supporting cellular energy production and increasing NAD⁺ levels, each carrying the standard disclaimer. We found no trial cited, no percentage quoted and no biological-age claim anywhere on the listing we read in September 2026. Several sellers in this category do all three.
Is NOW Foods expensive compared with other NAD⁺ precursor supplements providers?
NOW Foods publishes a starting figure of $27.99/mo. Across the 116 NAD⁺ precursor supplements providers we review that publish a single monthly figure, those run $17.97 to $799 with a median of $175, which puts NOW Foods below the median, toward the cheaper end. The other 33 NAD⁺ precursor supplements providers we review quote only after an intake or price by dose, so they are not in that comparison. A starting figure is not a bill — labs, consultations and shipping are often charged separately, so confirm what your own quote includes.