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The advertised price and the one you pay

For every NAD⁺ seller we have verified, the figure their page leads with set against the month-to-month rate we record — intro months, prepaid quarters, annual plans divided out, and what each really costs.

We have put one question to 31 NAD⁺ sellers so far: does the number on the page repeat? For 25 of them — 81% — it does not. The figure a buyer meets first is a first month, a prepaid quarter, a year divided out, a crossed-out anchor, or a price for a different product entirely.

Where both numbers exist, the rate that repeats is a median 25% above the one on the page, and at its widest the gap reaches 100% — at iThriveMD, where the figure being advertised is six months paid up front. None of this is hidden and none of it is illegal. It is a presentation choice, and it is made the same way by most of the sellers we have read.

20 of 20 sellers shown

  1. iThriveMD

    Six months paid up front

    Advertised

    $124.50

    percentage-off badges whose small print names the term

    Month to month

    $249/4 wks

    the rate with nothing attached

    You pay

    +100%

    $124.50 more than the figure on the page

    The advertised figure is a half-year prepayment divided by six, presented as a monthly price.

    From our review: “…the headline $124.50 is forty-eight weeks paid at once…” read the iThriveMD review →

  2. AgelessRx

    Quarter paid up front

    Advertised

    $79

    the product page hero, footnoted twice

    Month to month

    $149/mo

    the rate with nothing attached

    You pay

    +89%

    $70 more than the figure on the page

    The advertised figure requires paying roughly three months in one charge. Stop after one month and you cannot have it.

    From our review: “…the $79 requires paying a full quarter up front…” read the AgelessRx review →

  3. System Labs

    First month only

    Advertised

    $89

    the injection product page, beside the standing rate

    Month to month

    $149/mo

    the rate with nothing attached

    You pay

    +67%

    $60 more than the figure on the page

    The advertised figure is a first month. You pay it once and the standing rate afterwards.

    From our review: “…discounted to $89 for the first month…” read the System Labs review →

  4. Eden

    First month only

    Advertised

    $119

    the product line, stated with the step-up

    Month to month

    $186/mo

    the rate with nothing attached

    You pay

    +56%

    $67 more than the figure on the page

    The advertised figure is a first month. You pay it once and the standing rate afterwards.

    From our review: “…$119 for the first month, then $186 a month, stated together on the product line.…” read the Eden review →

  5. Get Thin MD

    A year, committed

    Advertised

    $129

    the homepage, where it is also attached to a shorter plan

    Month to month

    $199/mo

    the rate with nothing attached

    You pay

    +54%

    $70 more than the figure on the page

    The advertised figure is the twelve-month tier. It is real, and it is a year of commitment against a competitor's rolling month.

    From our review: “…For the 12 month option, the price goes all the way down to $129 per month.…” read the Get Thin MD review →

  6. Revel Health

    First order only

    Advertised

    $119

    applied at checkout with no code

    Month to month

    $169/mo

    the rate with nothing attached

    You pay

    +42%

    $50 more than the figure on the page

    A standing discount applied to the first order, so the running rate is the one to budget on.

    From our review: “…so month one is $119 and every month after is $169…” read the Revel Health review →

  7. YourHealthRx

    A different format

    Advertised

    $150

    the homepage — it is the nasal spray, not the injection

    Month to month

    $210/mo

    the rate with nothing attached

    You pay

    +40%

    $60 more than the figure on the page

    The advertised figure belongs to another delivery route entirely, and is the number an automated price check lifts.

    From our review: “…so it is the one a quick scrape or a price comparison will lift…” read the YourHealthRx review →

  8. PlexusDx

    Six months paid up front

    Advertised

    $129

    the homepage and the page title

    Month to month

    $179/mo

    the rate with nothing attached

    You pay

    +39%

    $50 more than the figure on the page

    The advertised figure is a half-year prepayment divided by six, presented as a monthly price.

    From our review: “…both lead with $129, which is the six-month rate…” read the PlexusDx review →

  9. HealthOn

    The numbers disagree

    Advertised

    $150

    the navigation menu, against a different figure in the buy box

    Month to month

    $195/mo

    the rate with nothing attached

    You pay

    +30%

    $45 more than the figure on the page

    The seller publishes figures that cannot all be true at once, so no single advertised number can be read off the page.

    From our review: “…injections start at $150 a month…” read the HealthOn review →

  10. Fresh Day

    Quarter paid up front

    Advertised

    $159

    every tile on the page — the other tier is not rendered at all

    Month to month

    $199/mo

    the rate with nothing attached

    You pay

    +25%

    $40 more than the figure on the page

    The advertised figure requires paying roughly three months in one charge. Stop after one month and you cannot have it.

    From our review: “…The page shows one number, $159/mo, and their catalog holds two.…” read the Fresh Day review →

  11. Sprout Health

    First month only

    Advertised

    $199

    the homepage block, which shows nothing else

    Month to month

    $249/4 wks

    the rate with nothing attached

    You pay

    +25%

    $50 more than the figure on the page

    The advertised figure is a first month. You pay it once and the standing rate afterwards.

    From our review: “…$199 your first month, then auto renews at $249 every 4 weeks…” read the Sprout Health review →

  12. Arc-1

    Subscribe-and-save

    Advertised

    $239.99

    directly beneath the vial price

    Month to month

    $299.99/vial

    the rate with nothing attached

    You pay

    +25%

    $60 more than the figure on the page

    The advertised figure needs a recurring plan; the figure we record is the one attached to nothing.

    From our review: “…As low as $239.99 per month with subscription…” read the Arc-1 review →

  13. Rylo Health

    Quarter paid up front

    Advertised

    $183

    the homepage, the product menu and the category page

    Month to month

    $219/mo

    the rate with nothing attached

    You pay

    +20%

    $36 more than the figure on the page

    The advertised figure requires paying roughly three months in one charge. Stop after one month and you cannot have it.

    From our review: “…$183/mo billed $549 every 3 months…” read the Rylo Health review →

  14. NativeMed

    First month only

    Advertised

    $159

    a price widget quoting a first month on a quarterly plan

    Month to month

    $189/mo

    the rate with nothing attached

    You pay

    +19%

    $30 more than the figure on the page

    The advertised figure is a first month. You pay it once and the standing rate afterwards.

    From our review: “…$159 is an introductory month on a quarterly commitment…” read the NativeMed review →

  15. Enhance MD

    A year, committed

    Advertised

    $169

    the bottom of a four-tier ladder

    Month to month

    $199/4 wks

    the rate with nothing attached

    You pay

    +18%

    $30 more than the figure on the page

    The advertised figure is the twelve-month tier. It is real, and it is a year of commitment against a competitor's rolling month.

    From our review: “…$169 on 12 months billed every 48 weeks…” read the Enhance MD review →

  16. Maves

    First month only

    Advertised

    $149

    the product page, beside the standing rate

    Month to month

    $169/mo

    the rate with nothing attached

    You pay

    +13%

    $20 more than the figure on the page

    The advertised figure is a first month. You pay it once and the standing rate afterwards.

    From our review: “…$149 for the first month, then $169 a month, both stated on the product page.…” read the Maves review →

  17. PepHaūs

    Six months paid up front

    Advertised

    $179

    the page title, the sticky footer and the hero

    Month to month

    $199/mo

    the rate with nothing attached

    You pay

    +11%

    $20 more than the figure on the page

    The advertised figure is a half-year prepayment divided by six, presented as a monthly price.

    From our review: “…the hero and the comparison against IV clinics all lead with $179…” read the PepHaūs review →

  18. PreventiveMD

    Quarter paid up front

    Advertised

    $139

    the hero, above a two-tier table

    Month to month

    $149/mo

    the rate with nothing attached

    You pay

    +7%

    $10 more than the figure on the page

    The advertised figure requires paying roughly three months in one charge. Stop after one month and you cannot have it.

    From our review: “…so $149 is the number to plan around unless you are prepaying a quarter…” read the PreventiveMD review →

  19. Näky

    A year, committed

    Advertised

    $185

    the headline, with the standing rate in parentheses after it

    Month to month

    $195/mo

    the rate with nothing attached

    You pay

    +5%

    $10 more than the figure on the page

    The advertised figure is the twelve-month tier. It is real, and it is a year of commitment against a competitor's rolling month.

    From our review: “…The headline on the page is the $185, with the $195 disclosed in parentheses immediately after it.…” read the Näky review →

  20. Mondae

    Quarter paid up front

    Advertised

    $95

    the homepage tile and the page's own structured data

    Month to month

    $99/mo

    the rate with nothing attached

    You pay

    +4%

    $4 more than the figure on the page

    The advertised figure requires paying roughly three months in one charge. Stop after one month and you cannot have it.

    From our review: “…both advertise the $95 figure without the commitment attached, so budget on $99…” read the Mondae review →

And the ones where the prominent number is higher

The same defect running the other way. A crossed-out price nobody is charged, or a page that opens on a different product, still means the first figure a visitor meets is not the figure we record — it just flatters the seller instead of undercutting them.

  • Taurus Meds

    $299 shown · $129/mo recorded

    The prominent figure sits beside the real one as a crossed-out anchor. A price nobody is charged is not a discount.

    From our review: “…listed at $129 against a struck-through $299…” read the Taurus Meds review →

  • Bloom MD

    $395 shown · $245/mo recorded

    The page loads with a different item selected, so the first figure most visitors see is not the one on our rail.

    From our review: “…The page loads with the $395 vial selected, so that is the number most visitors will see first, and it is not a monthly rate.…” read the Bloom MD review →

And the ones where no gap can be worked out at all

These are worse than a gap, not better. A seller advertising an amount off rather than a price, or publishing figures that cannot all be true, has not given you two numbers to compare — it has given you one you cannot check.

  • Renlo Health

    First order only

    A standing discount applied to the first order, so the running rate is the one to budget on.

    From our review: “…A $50-off first-order code is promoted site-wide, so the first month is cheaper than the running rate…” read the Renlo Health review →

  • LifespanningRx

    The numbers disagree

    The seller publishes figures that cannot all be true at once, so no single advertised number can be read off the page.

    From our review: “…two single months at the listed rate is $450 against a posted three-month price of $590…” read the LifespanningRx review →

  • Immortals

    No monthly plan exists

    The advertised figure requires a prepaid commitment and no month-to-month rate is purchasable at all, so there is no standing price to quote.

    From our review: “…No month-to-month plan appears anywhere on the page…” read the Immortals review →

Sellers whose headline is the price

A seller earns a place here only where our review says, in its own words, that the advertised number and the standing number are the same one. It is a short list, and every name on it did something the rest of the category chose not to.

SellerPriceWhat they do instead
Ivy Rx$179/moOne figure, quoted flat, with no introductory rate and no tiers to decode.
Embody$99/moStates that the rate is fixed and does not rise, and prices both formats identically.
Fierce Health$250/moOffers longer terms at exactly the same rate, so the prepay saves nothing and pretends nothing.
CoreAge Rx$93/moPublishes the price before any intake, with no membership attached, and the page bears that out.
RxPepsDirect$100/vialSells by the vial with no subscription and no tiers, so there is no second price to discover.
ARSYNL Rx$149/moRuns a prepay ladder and publishes savings that survive being checked against its own prices.

The other 87 sellers are not on either list. Their reviews record a price and do not settle whether it is the number the page leads with, so we have not asked the question of them. Read that as an absence of evidence rather than a clean page — on the sellers we did ask, the answer was a gap far more often than not.

How to read a NAD⁺ price in ten seconds

  • Find the second number. On most of these pages there is one, and it is smaller, lower down, or in a footnote. If there is genuinely only one number, that is worth something on its own.
  • Ask what happens if you stop. A prepaid quarter is not a monthly price with a discount; it is a single charge you cannot get back. The question that separates the two is “what do I pay if I cancel after one month?”
  • Check the cycle, not just the rate. Billing every four weeks rather than every month adds a thirteenth charge a year without changing the figure you were quoted, and sellers that do it rarely say so beside the price.
  • A gap is not a scandal, and a flat price is not a recommendation. Every one of these prices buys a compounded product the FDA has not reviewed for safety, efficacy or quality before it reaches you. Transparent pricing is a statement about the seller, not about the medicine.

Once you have the number that repeats, see whether it is ordinary on the price distribution, what it costs across a year on the annual cost tool, and what it buys per milligram in the league table. The questions that get a straight price out of a seller are in what to ask a NAD⁺ seller, and all 117 verified prices sit together in the comparison table.